International

International Business(E)

level of course unit

non

Learning outcomes of course unit

Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

prerequisites and co-requisites

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

course contents

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

recommended or required reading

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)

assessment methods and criteria

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Mark Romanelli, MBA

year of study

/

recommended optional program components

non

course unit code

IP_BUS110

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

News of the FH Kufstein

Erfolgreiche Prozessoptimierung im Gerätewerk Matrei

Innovative Ansätze und moderne Strategien prägen das Gerätewerk Matrei (GWM) am Brenner. Die Erfahrungsgruppe Prozessmanagement des Masterstudiengangs ERP-Systeme & Geschäftsprozessmanagement der FH Kufstein Tirol erlangte Einblicke in die Verbindung von Strategien und Prozessen.

Learn more
Zwischen Tradition und Moderne: Auslandssemester in Belgien

Als Studentin der FH Kufstein Tirol verbringt Nina Furxer aktuell ihr Auslandsjahr in Belgien an der Vives Universität in Kortrijk. Der Bachelorstudiengang Internationale Wirtschaft & Management bereitet die Studierenden praxisorientiert auf eine globale Arbeitswelt vor.

Learn more
Praxisprojekt Kufstein24: Rund um die Uhr Bewegung

Am 19. und 20. April hieß es wieder nonstop Sport in Kufstein. Unter dem Motto Sport kennt keine Grenzen nahmen knapp 300 begeisterte Teilnehmer:innen aller Altersgruppen an dem vielseitigen und abwechslungsreichen 24-Stunden-Programm teil und nutzten die zahlreichen Sport-Angebote.

Learn more